"In my case, I was unsure if I wanted to sell the business. AMFS had been nearly 40 years in the making and it’s a big decision. However I liked Ben’s relaxed approach, which gave me space to consider my options, I could have hawked the business around trying to get the best price or used a business agent to assist in the sale. But once you start this process, you need an element of trust on both sides, other companies might give you indicative valuations but to receive a genuine offer you need to provide quite a lot of confidential information. After a couple of meetings, I felt I could work with Ben and Spy’s valuation was acceptable. If you are thinking of selling, it’s worth speaking to Ben and see where it leads."